Integrity

·                 Being honest and ethical at all times.

·                 Consistently being fair with all.

·                 Being courteous and respectful with everyone.

·                 Respect confidentiality.

·                 Seeking ways to enhance the lives of others, both organizationally and individually.

Excellence

·                 Being totally committed and consistently enthusiastic about what we do.

·                 Continually improving performance through education and learning experiences.

·                 Uniform policies applied in ways which consistently promote outstanding performance.

·                 Focusing on anticipating and consistently providing exceptional services considered extraordinary by all parties.

·                 Being a friendly, open, supportive and responsive work environment that energized all and promotes pride, loyalty and team spirit in our company.

·                 Providing an atmosphere which encourages creativity, innovation, growth and opportunity.

Mutual Profitability

·                 Continually focusing on results and performance to make sound business decisions and achieve our goals.

·                 Developing strategies which enable us to succeed and grow, both individually and as an organization.

·                 Taking actions to continually control costs without compromising performance.

·                 Providing working conditions, benefits, recognition, rewards and compensation that are consistent with our company's profitability and growth.

·                 Promoting accountability and responsibility.

·                 Seeking out and capitalizing upon new opportunities.

Communication

·                 Consistently communicating expectations and information in clear, timely, positive and respectful ways with all - including responding back to others.

·                 Consistently demonstrate the spirit of company-wide teamwork.

·                 Understanding and being understood, accepting others and recognizing differences.

·                 Through a consistent quality image in our advertising and company communications/newsletter, educating internally and the public about our company's expertise, successes and real estate trends in ways that benefit all.

·                 Making optimum use of new technologies that improve our communications, decision-making and business practices.